Information Overload and Infographics

Information Overload and Infographics

Every day we review our alerts from Meltwater, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it’s not that we’re snobs… it’s simply that we understand what makes an infographic work and what doesn’t.

A well-designed infographic without information overloadhas…

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6infographic, infographic examples, information overload,

Top Enterprise PPC Campaign Management Platforms

Top Enterprise PPC Campaign Management Platforms

PPC campaign management platforms assist enterprises in managing complex paid search, paid social and paid digital display advertising campaigns. Key features of the platforms include automated bid management, bid optimization, conversion attribution, campaign optimization, creative optimization, and campaign performance analytics.

PPC Campaign Management Platforms

Acquisiohelps marketers buy,…

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6Acquisio, adobe media optimizer,

Infographic: Anatomy of a Perfect Event

Infographic: Anatomy of a Perfect Event

Our good friends at Formstack have released a new event field where you can adjust the image, description, cost and available quantities at any time by clicking on the field in the Builder tab. Add a credit card field and a total field to complete the purchase flow on your event registration form! You can even disable the field if you’ve sold out.

They’ve released a fantastic infographic to help…

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6event, event hashtag, event marketing, event registration form, form builder, hashtag, perfect event,

VerbalizeIt: App, Text, Audio and Video Translation

VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours.

6translation, verbalizeit,

#truth – View on Path.

Testing Livefyre Sidenote for Commenting

Testing Livefyre Sidenote for Commenting

We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether.

I’m with friend…

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6blog comments, comment, commenting, Disqus, lifefyre,

Me and Gambino – View on Path.

Video: #Socialnomics 2014

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage.

We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman

One key factor on this is that 20% of the terms typed into a search bar have never…

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6eric qualman, socialnomics,

How do you wake up? – View on Path.


Marketing Automation for the Customer Journey

Marketing Automation for the Customer Journey

In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they…

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