How the Connected Enterprise Will Create a $47B Identity Security Market [Infographic]

In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year.

6business, cloud, cloud security, connected enterprise, data breach, infographic,

Mail Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues

Mail Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues

We’ve been monitoring our email inbox percentages with our partners at 250ok and getting some great results. I wanted to dig in a little deeper to the actual construction of our email and found a great tool called mail tester. Mail tester provides you with a unique email address that you can send your newsletter to and then they provide you an quick analysis of your email against common SPAM…

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6BACKSCATTERER, BARRACUDA, BURNT-TECH, CASA-CBLPLUS, check dkim, check email broken links, deliverability, dkim, dkim signature check, email authentication, email blacklist, email broken links, email html check, email html errors, email spam check, HELO request, html message, IMP-SPAM, inbox placement, INPS_DE, junk filter, LASHBACK, mail tester, MAILSPIKE-BL, NIXSPAM, PSBL, RATS-ALL, REDHAWK, SEM-BACKSCATTER, SEM-BLACK,

What is Analytics? 10 Analytics Platforms that Drive Marketing Decisions

What is Analytics? 10 Analytics Platforms that Drive Marketing Decisions

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics.

As it pertains to online marketing, analytics platforms are the systems that col…

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6behavioral analytics, business intelligence, conversion analytics, predictive analytics, real time analytics, social analytics, social media analytics, what is analytics,

Check These 5 Tactics to Make Your Content Go Viral

Check These 5 Tactics to Make Your Content Go Viral

We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos. However, I’ve never seen anyone hit it out of the park every time. Some try to hard, some fall short… it’s truly a combination of talent and luck that skyrockets your content virally.

That said, I believe…

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6admiration, amazement, astonishment, awesome content, content strategy, curiosity, emotional, emotional appeal, humor, interest, Marketing Infographics, uncertainty, viral, viral content, viral video,

Is Marketing Really Changing Radically?

Is Marketing Really Changing Radically?

This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states:

78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years.

Respectfully, I disagree. Marketingis evolving and digital is in the forefront of most strategies. Budgets are shifting,…

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62014, accenture cmo study, cmo study, cmo survey, infographic,

Add Featured Image Post Thumbnail to Your WordPress RSS Feed

Add Featured Image Post Thumbnail to Your WordPress RSS Feed

We’ve been promoting our sponsors and content recently with Taboola, a contextual promotion platform where our feed is read and the articles are aligned on other relevant publications throughout the web. We’re happy with the finite control over distribution and cost per lead through the program – plus their staff has been great.

We moved to Taboolaafter using another service that accidentally…

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6enclosure, feed thumbnail, Ladislav Soukup, media content, post thumbnail in feed, rss feed, rss feed featured image, rss feed thumbnail, rss thumbnail, sb rss feed plus,

You Spend 83 Days a Year Emailing [Infographic]

You Spend 83 Days a Year Emailing [Infographic]

The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According to the McKinsey…

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6email, inbox, infographic, Mobile and Tablet Marketing, Sales Enablement,

Mailtrack: Track Your Gmail Opens using this Chrome Plugin

Mailtrack: Track Your Gmail Opens using this Chrome Plugin

Have you ever wondered whether or not someone opened the email you sent using Gmail? You can use Mailtrack to do just that. Mailtrack is a Chrome plugin that adds a tracking pixel to your outgoing message. When your recipient opens your email, the image is requested and Mailtrack registers the open, indicating that it’s been seen with a checkmark in your Gmail interface.

This is such a simple,…

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6Gmail, google apps mail, mailtrack, track email opens, track opens, tracking pixel,

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there.

Here are 24 Juicy…

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6altimeter group, andy crestodina, annie cushing, annielytics, audience, automate, avinash kaushik, blucarat, brain traffic, Brian Clark, buffer, buzzstream, carmella lanni, channels, complex issues, content creators, contnet production, conversion conference, copyblogger, copyhackers, custom report, daniel burstein, david meerman scott, define, design, dharmesh shah, digital marketer, distilled, dj francis, edit,

How to Block from Referral Sources

How to Block from Referral Sources

There’s nothing more annoying than data that totally messes up your analytics. I’m not sure why Google Analytics doesn’t have an automated filter to block, but they really do need one. They even admit that their crawler bot generates a 100% bounce rate, wreaking havoc on reports in Google Analytics, StatCounter, Sitemeter, WordPress My Stats and other analytics platforms.

For small…

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6google analytics, referral traffic, semalt,,