#truth – View on Path.

Testing Livefyre Sidenote for Commenting

Testing Livefyre Sidenote for Commenting

We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether.

I’m with friend…

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6blog comments, comment, commenting, Disqus, lifefyre,

Me and Gambino – View on Path.

Video: #Socialnomics 2014

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage.

We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman

One key factor on this is that 20% of the terms typed into a search bar have never…

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6eric qualman, socialnomics,

How do you wake up? – View on Path.


Marketing Automation for the Customer Journey

Marketing Automation for the Customer Journey

In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they…

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Infographic: Smartcards Rolling Out Over the Next Few Years

Infographic: Smartcards Rolling Out Over the Next Few Years

Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out.

It took the hacking of 70 million Target credit cards during the 2013 holiday season to spur Congress into…

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6credit card, creditcard, emv, europay, mastercard, smart card, smartcard, visa,

When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to do it with my bank – but of course they hang onto the funds for a few days to increase their interest rates. Ugh.

PayStand recently launched and may change the industry. Paystand allows you to receive money on your website and social networks without extra software, coding or requiring a merchant account. Accept major Credit Cards, eCheck, and eCash all with no transaction fees for your organization.

PayStand includes the following features:

  • Built-in Mobile Websites – Every design automatically includes a unique mobile experience that matches the overall style of your PayStand, so your content will look great on every device, every time.
  • Smart Links – Each item you create provides you with a link that intuitively knows where it is being opened. Share your smart link on Facebook, Pinterest, Twitter, Email, or across the web.
  • Order Management – track orders, respond to customers, send out white labeled receipts, track inventory, communicate shipping information and more.
  • Multiple Templates – compatible with current browsers and mobile devices and using the latest HTML, CSS and Javascript techniques.
  • Multiple Store Fronts – embed your PayStand on your website, your PayStand Webpage, Facebook, Tumblr, WordPress, or anywhere else. PayStand manages all your orders in one place, from all your store fronts.
  • Multiple Item Types – offer multiple item types all from your catalog page. Sell and ship physical items, upload digital items for sale, take payments, or accept donations.
  • Free PayStand WebStore – each PayStand user gets their own PayStand online WebStand Page and unique address url.
  • Buy Now Buttons & Website Embeds – Adding Buy Now Buttons or embedding your PayStand into your site is as easy as dropping in a YouTube video.
  • Responsive Image Loader – PayStand allows multiple images per item offered and generates several scaled versions of each image file uploaded. Our image loader detects and selects the appropriate image size to load for every device and screen – including Apple devices with Retina Displays.
  • Social Links – Automatically display social network links with each item created, letting your visitors share and talk about you on every major network. Your customers can even like you and share from their receipts.
  • Direct Facebook Page Integration – PayStand gives you a free Facebook Application that integrates with your Facebook pages. Your customers buy directly in Facebook without having to leave your page (which helps prevent loss of sales).
  • Multiple Variants – customize items, payments, or donations with different options like size, color, type, or fund. PayStand lets you set price and track inventory for each of your customizable variations.
  • Universal Posting/Sharing – Use PayStand’s Universal Posting tool to easily share your items across every social platform and communication channel at once. The more places you are the bigger your audience becomes.
  • All-in-One Solution – everything you need to take payments and sell online. Everything is included. No extra hosting accounts, payment processors, merchant accounts, web designers, programers, order management software, or other typical headaches necessary!
  • Video Promotion – add a video into your item listing’s description using YouTube or Vimeo embed code.
  • Automatically Responsive Designs – All PayStand pages are responsive and work on any mobile device, iPads, or computer screen size and resolution.
  • Custom Item Descriptions add item descriptions that allow you to customize your fonts, text decorations, images, links, videos, and more.
  • Direct Communication with Customers – PayStand provides you with email addresses and shipping addresses so you market your customers.
  • Multiple Author Support – Enable multiple people to help mange and run each of your PayStand accounts.
PayStand: Accept Credit Cards with No Transaction Fees When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions.

60%, credit card processor, paystand, transaction fees, zero percent,

MassiveImpact: A Cost Per Action Mobile Ad Network

MassiveImpact: A Cost Per Action Mobile Ad Network

Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpactis a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means that your return on investment is…

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6cost per installation, massiveimpact, mobile ad network, mobile download, post-installation event, real time performance, TargetAdLive,

Narrative Science has launch of their new marketing application called Quill Engage – a free application that automatically analyzes and transforms Google Analytics data into natural language reports.

The emails they send out are absolutely amazing… it’s exactly what Google Analytics should be doing and reminds me of the work that Webtrends did a few years ago with their language option of viewing the data.

The emailed report is portioned out beautifully, providing an overview with a week-to-week change and year-over-year analysis, a great chart of visits and pageviews, a paid search overview, a traffic source overview with top referral data, as well as some segmentation based on location and mobile usage. Here are some screenshots of an actual email (redacted since it has data associated with one of our clients):

Quill Engage: Transform Google Analytics into Natural Language Reports Narrative Science has launch of their new marketing application called Quill Engage - a free application that automatically analyzes and transforms Google Analytics data into natural language reports.